How To Use Whatsapp Business Web: A Complete 2023 Guide

Learn everything you need to know about using WhatsApp Business Web with this comprehensive guide.
March 9, 2023
Balakrishnan
Product Marketing Manager, Donut.cx

With more and more businesses leveraging the power of WhatsApp to connect with customers, it's crucial to have the right tools to manage those conversations effectively. 

That's where WhatsApp Business Web comes in, offering a range of features and tools to streamline your interactions with customers, all from the convenience of your desktop or laptop.

WhatsApp Business Web allows businesses to create a profile, set up a catalog of products and services, and offer customer support through its built-in FAQ feature.

Whether you're new to WhatsApp Business Web or looking to enhance your setup, this 2023 guide will walk you through everything you need to know to get the most out of this powerful tool.

What is WhatsApp Business Web?

WhatsApp Business Web is a web-based version of the WhatsApp Business app designed specifically for businesses. It allows business owners and managers to manage their WhatsApp Business account from their desktop or laptop rather than their mobile device.

With WhatsApp Business Web, users can access all the features of the WhatsApp Business app, including sending and receiving messages, creating and managing automated messages (also known as "quick replies"), and viewing message statistics. This can be particularly useful for businesses that receive a high volume of customer inquiries through WhatsApp, as it allows them to respond more efficiently and effectively.

What is the difference between WhatsApp Web & WhatsApp Business Web?

WhatsApp Web and WhatsApp Business Web may look similar at first glance, but the two have some significant differences. Understanding these differences is crucial for businesses looking to use WhatsApp effectively as a communication tool. 

Here are the differences between WhatsApp Web and WhatsApp Business Web based on the categories you mentioned:

Purpose:

WhatsApp Web is designed for personal use, allowing users to access their WhatsApp account from their computer. On the other hand, WhatsApp Business Web is specifically designed for businesses, providing additional features tailored for business use.

Features:

WhatsApp and WhatsApp Business Web have similar features, such as sending and receiving messages, making voice and video calls and sharing files. However, WhatsApp Business Web provides additional features like creating and managing automated messages, using labels to organize conversations, and accessing message statistics to track customer engagement.

Profile:

WhatsApp Web and WhatsApp Business Web allow users to edit their profile information, including their name, profile picture, and status. However, WhatsApp Business Web also provides additional options for businesses to add their business name, description, category, website link, and other business-related information.

Communication:

Both WhatsApp and WhatsApp Business Web allow users to communicate with their contacts using text, voice, and video. However, WhatsApp Business Web provides additional communication options for businesses, such as sending automated messages and using labels to categorize conversations.

Labels:

WhatsApp Business Web provides a " Labels " feature that allows businesses to organize their conversations with customers. Labels can be used to categorize conversations based on different criteria, such as the status of the conversation, the type of inquiry, or the priority level. This feature is not available on WhatsApp Web.

Customer Support:

WhatsApp Web is primarily designed for personal use and does not provide specific customer support features. However, WhatsApp Business Web provides businesses with customer support tools such as automated messages, labels, and statistics to help them manage customer interactions more efficiently.

How is WhatsApp Business Web different from WhatsApp business?

WhatsApp Business and WhatsApp Business Web are designed to help businesses connect with customers on WhatsApp, but they have some significant differences. While 

WhatsApp Business is a mobile app designed for small businesses. WhatsApp Business Web is a desktop-based platform that offers additional features and tools for managing customer interactions.

WhatsApp Business Web is different from WhatsApp Business in a few key ways:

Accessibility:

WhatsApp Business is a mobile app that can be downloaded and installed on a smartphone. At the same time, WhatsApp Business Web is a web-based platform that can be accessed from a desktop or laptop computer using a compatible web browser. This means that WhatsApp Business is more accessible when users are on the go, while WhatsApp Business Web is more convenient for managing business conversations on a larger screen.

Features:

WhatsApp Business and WhatsApp Business Web have similar features, such as creating a business profile, sending and receiving messages, and using labels to organize conversations. However, WhatsApp Business Web provides additional features such as viewing message statistics, using automated messages (also known as quick replies), and creating chatbots. These features can help businesses manage their customer interactions more efficiently and effectively.

Purpose:

The main purpose of WhatsApp Business is to help businesses communicate with their customers using a dedicated app that is designed specifically for business use. On the other hand, WhatsApp Business Web is intended to complement the WhatsApp Business app by providing businesses with a web-based platform to manage their conversations on a desktop or laptop computer.

Both WhatsApp Business and WhatsApp Business Web are designed to help businesses communicate with their customers using the popular WhatsApp platform. 

Advantages of WhatsApp Business Web

WhatsApp Business Web is a powerful tool that offers a range of advantages to businesses looking to manage customer interactions on WhatsApp. With its features and tools, web business WhatsApp can help businesses streamline their communication, improve customer engagement, and ultimately grow their business.

Here are some advantages of using WhatsApp Business Web:

1. Convenient Access: WhatsApp Business Web provides businesses with a convenient way to access their WhatsApp Business account from their desktop or laptop computer, allowing them to manage their customer conversations on a larger screen and type more efficiently.

2. Efficient Support: With WhatsApp Business Web, businesses can use labels and automated messages to efficiently manage customer support queries, which can help them save time and improve their response times.

3. User-Friendly Interface: WhatsApp Business Web has a user-friendly interface that is easy to navigate, even for users who are not familiar with the platform. This can help businesses start quickly and focus on what matters most – providing great customer support.

4. Instant Responses: WhatsApp Business Web allows businesses to respond to customer queries in real-time, providing instant customer support. This can help businesses build customer trust and loyalty and improve their overall satisfaction levels.

5. Professional Profile: With WhatsApp Business Web, businesses can create a professional profile that includes their business name, description, category, and contact information. This can help businesses establish their brand and credibility among their customers.

6. Multi-Device Support: With WhatsApp Business Web, you can connect multiple devices to your WhatsApp Business account. This means that you can have multiple team members access the account, allowing for efficient collaboration and faster response times.

The Ultimate Guide to Setting up WhatsApp Business Web

Setting up Web WhatsApp Business is a simple process that can help businesses manage their customer interactions more efficiently. With the right setup, businesses can use WhatsApp Business Web to offer quick responses, provide customer support, and showcase their products and services.

Here is a step-by-step guide to help you set up WhatsApp Business Web, whether you're using it in your browser, via a desktop app, or through the WhatsApp Business API:

1. How to use WhatsApp Business Web (WAB) in your browser:

  • Open the WhatsApp Business website in your browser and scan the QR code with your phone.
  • Click on the WhatsApp icon on the left-hand side of the screen to access your chats, settings, and tools.

2. How to use WhatsApp Business Web via the desktop app (Mac):

  • Download the WhatsApp Business desktop app for Mac from the WhatsApp website.
  • Install and open the app, and scan the QR code with your phone.
  • You can now use WhatsApp Business Web on your Mac.

3. How to use WhatsApp Business Web via the desktop app (Windows):

  • Download the WhatsApp Business desktop app for Windows from the WhatsApp website.
  • Install and open the app, and scan the QR code with your phone.
  • You can now use WhatsApp Business Web on your Windows computer.

4. How to use WhatsApp Business Web via a Chrome extension:

  • Install the WhatsApp Business Chrome extension from the Chrome Web Store.
  • Open the extension and scan the QR code with your phone.
  • You can now use WhatsApp Business Web on your Chrome browser.

5. How to use WhatsApp Business Web via the WhatsApp Business API:

The procedure for obtaining the WhatsApp API and integrating it with Donut.cx is as follows-

  • Step 1: Open “Integration” on the Setting menu and click WhatsApp
Step 1: Open “Integration” on the Setting menu and click WhatsApp
  • Step 2: Ensure you meet all the prerequisite requirements to connect with the WhatsApp Business API. 
Step 2: Make sure that you meet all the prerequisite requirements to connect with the WhatsApp Business API.
  • Step 3: You will be directed to Facebook to connect your Facebook Business Manager account.
Step 3: You will be directed to Facebook to connect your Facebook Business Manager account.
  • Step 4: After completing all the requirements on Facebook Business Manager, copy the number you will use, select WhatsApp or SMS and click " Verify Code".
Step 4: After completing all the requirements on Facebook Business Manager, copy the number you will use, select WhatsApp or SMS and click " Verify Code".
  • Step 5: After receiving the notification code, input it and click “Verify”.
Step 5: After receiving the notification code, input it and click “Verify”.
  • Step 6: Now your WhatsApp is connected with Facebook Business Manager! Complete your WhatsApp Business Profile and click “Save”
Step 6: Now your WhatsApp is connected with Facebook Business Manager! Complete your WhatsApp Business Profile and click “Save”
  •  Step 7: You have successfully connected your Donut with WhatsApp!
 Step 7: You have successfully connected your Donut with WhatsApp!

 

Now you can start interacting with your WhatsApp customers effectively with Donut.cx Chat Widget.

Once you can access the API, you can perform a WhatsApp business web login by integrating it with your website or app to manage your WhatsApp Business account and interact with customers.

Is Whatsapp Business Web best used with WhatsApp Business API?

Using WhatsApp Business Web in conjunction with the WhatsApp Business API can provide the best results for businesses. While WhatsApp Business Web offers many features to streamline customer communication, the API offers advanced functionality and integration options, making it ideal for businesses that want to use WhatsApp for more advanced use cases.

With chatbot integration, advanced messaging features, integration with other business tools, and the ability to send higher volumes of messages, the API offers businesses more functionality and customization options. This can improve response times, customer satisfaction, and overall communication efficiency.

Conversational commerce platforms use chatbots, messaging apps, and other tools to enable businesses to interact with customers in a personalized way. By offering 24/7 support and engaging in natural conversations, businesses can create positive customer experiences, boost loyalty, and drive sales. These platforms also help businesses understand customers' needs and preferences, leading to better-targeted marketing and support.

Donut.cx offers a multi-agent team inbox to consolidate all inbound customer interactions contextually. It provides advanced analytics for measuring performance and the ability to create attractive broadcasts to nudge existing customers toward making a purchase. Donut.cx is the best option to enhance WhatsApp advertising messages' effectiveness and streamline communication with customers.

Pro tips for enhancing the use of WhatsApp Business Web?

As a business owner, you know how crucial it is to have seamless and efficient communication with your customers. However, to make the most of this platform, you need to know all the insider tips and tricks. 

Here is some actionable and practical advice that will help you make the most out of your business communication on WhatsApp

1. Utilize the convenience: WhatsApp Business Web offers convenience by allowing businesses to manage their WhatsApp Business account from a desktop or laptop, saving time and making communication with customers easier.

2. Leverage Click-to-Chat URL: With Click-to-Chat URL, businesses can create a link that customers can click on to start a conversation on WhatsApp, simplifying the process and increasing engagement.

3. Use the FAQ feature: WhatsApp Business Web's FAQ feature allows businesses to create a list of frequently asked questions and answers, making it easier to respond to common inquiries quickly and efficiently.

4. Enable desktop notifications: Enable desktop notifications to stay on top of new messages and respond to them promptly.

5. Use keyboard shortcuts: Learn the shortcuts for commonly used actions to speed up your workflow and save time.

Conclusion

WhatsApp web for business is an essential tool for businesses looking to manage their customer interactions effectively. Its range of features, tools, convenience and ease of use, makes it an ideal platform for businesses of all sizes. 

The steps are straightforward and easy to follow, whether you're using WhatsApp Business Web in your browser, via a desktop app or Chrome extension, or through the WhatsApp Business API.

From setting up your account and managing your contacts to utilizing automation tools and creating engaging content, we've covered everything you need to know to get started with WhatsApp Business Web. Remember, prioritizing your customers' needs and delivering exceptional service is the key to success with this platform.

As WhatsApp continues to evolve and add new features, we can expect even more potential for businesses in the future.

Donut.cx streamlines and contextualizes customer interactions, provides advanced analytics and allows for the creation of attractive broadcasts, all of which can significantly enhance the effectiveness of WhatsApp. 

Book A Demo Today!

Table of content

Direct conversations for durable customer relationships

Enhance customer loyalty with Donut.cx