WhatsApp is already a popular choice among 2 billion people, and so is WhatsApp API Integration in the business world.
WhatsApp is currently trusted by 50 million businesses. Companies like Decathlon, Cheel, Adidas, Yoox, and Amazon have achieved significant results via WhatsApp Integration. WhatsApp API, with its comprehensive capability, is quickly displacing traditional ways of engagement while also adding a unique touch to marketing campaigns.
Despite the growing importance of WhatsApp API integration, the vagueness persists concerning the process of obtaining WhatsApp API. And if you are here with the same question, read on to learn more about WhatsApp Business API, its features, and the process of WhatsApp Business API integration.
WhatsApp API is an application program interface (API) specifically tailored to meet the demands of medium to large businesses by providing more flexibility & functionality than the WhatsApp Business app.
Launched in 2018 by Meta, WhatsApp API is a powerful tool as it leverages WhatsApp's greater global reach and capacity to deliver unlimited messaging scale businesses' marketing and sales efforts rewarding higher efficiency and improved customer engagement.
With multiple log-ins, WhatsApp API allows sending 1,00,000 messages to new users regularly. And, given that the WhatsApp API message open rate is 99%, the impact you can have with your messages can be substantial.
Every month, up to 40 million WhatsApp users browse the business catalogs to find products & services, and 92% of customers prefer to chat over other types of customer support. As a result, e-commerce businesses' use of WhatsApp has surged by 352%.
Modanisa, a leading online fashion retailer, developed two chatbots through the WhatsApp API Integration, one for improved customer service and the other focused on e-commerce. With WhatsApp API Integration, this company handled nearly 70% of customer inquiries resolved without a need to go to live support and increased its sales in less than two years.
The following key features of WhatsApp Business API enable businesses to automate and streamline communication & workflow while saving time and resources-
WhatsApp API Integration, unlike other versions of WhatsApp, is not free. For those interested in WhatsApp Business API price, Meta hosts the pages distinctly for the pricing information & it's working.
To be eligible for WhatsApp API Integration, you must meet the following eligibility criteria:
For WhatsApp API Integration, the following Whatsapp API documentation is required:
WhatsApp Business is a free messaging app for small businesses that allows them to communicate with their customers. WhatsApp Business is available for download as a separate app from the regular WhatsApp app that is compatible with both Android and iOS devices. It has the following features:
The WhatsApp Business API is a paid service for medium to large businesses that allows them to send and receive messages at scale with their consumers. Businesses will gain the following benefits from WhatsApp API integration:
The WhatsApp Business API allows businesses to integrate WhatsApp messaging directly into their own systems, such as CRM or e-commerce platforms. This can allow for the automation of certain tasks, such as sending order confirmations or handling customer service inquiries.
Additionally, the WhatsApp Business API allows for more advanced messaging capabilities, such as the ability to send messages to a large number of users at once. The API also provides detailed metrics and analytics on message delivery, engagement, and performance.
In conclusion, the WhatsApp Business API is more dynamic and feature-rich than WhatsApp Business and streamlines marketing campaigns & customer support workflows at scale.
WhatsApp API has extensive functionality, as well as the privilege of WhatsApp reach and popularity, but WhatsApp API and your efforts can be more effective with an engagement platform.
WhatsApp API Integration with Conversational Commerce Platforms like Donut.cx supports your team with a powerful multi-agent & multichannel inbox that provides automated customer support 24/7 and single-view operations management.
Along with improved customer support, Donut.cx improves WhatsApp Business API efficiency in sales and marketing initiatives. Donut.cx allows you to chat with every new and old lead across channels with appealing broadcasts & proactive engagement powered via advanced analytics.
Incorporating WhatsApp API into your conversational commerce platform can help you generate more sales, personalize marketing campaigns, and improve customer services.
Obtaining the WhatsApp Business API entails setting up a WhatsApp Business account, requesting access to the API, going through the review and approval process, setting up your API client, and testing and going live.
It’s too much to process, Right? Let us take one step at a time!
Because WhatsApp API Integration is not the same as WhatsApp Integration, it cannot be installed or purchased directly from Meta and needs to be integrated directly into business software. Business Service Providers (BSP) & Independent Software Vendors (ISV) give access to the WhatsApp Business API.
Recently, Meta has made several modifications to make the process of getting WhatsApp API more convenient. Unlike before, Facebook Business Verification is no longer necessary for every business. So is the WhatsApp Policy Compliance Tick, triggered automatically in the background following the sign-up procedure.
Display Name Review is now initiated only after Facebook Business Verification, and the whole process of getting a WhatsApp API has become more convenient post these changes.
Although obtaining WhatsApp Business API is technically complex, it is easier to execute than it appears. Here is a detailed overview of getting WhatsApp API to help you through.
On-Premise API is the method of WhatsApp API Integration that has existed ever since the WhatsApp API. To achieve the WhatsApp API integration via the On-Premises method, one has to install the WhatsApp Business API Client, register your phone number, and run a test to confirm it's working.
And, before you begin the real process, you will require-
Once you've met the prerequisites, you'll need to do the following steps to get a WhatsApp API Integration for On-Premises API:
Install the WhatsApp Business API Client, and at its core, it is based on Docker. Except for Windows, the WhatsApp Business API client will work on any internet-connected machine that can run Docker for Linux.
Once the WhatsApp Business API client is operational, you can make modifications via "Application Settings."
As soon as the WhatsApp Business API is ready, you must register your phone number with an API call. Next, you will need to send your WhatsApp account a message from the test phone number to enable the Customer Service window, which allows you to send any type of message within the 24-hour window.
Although On-Premise is one of the tested methods to achieve WhatsApp API Integration, it is relatively easy for non-developers.
As we'll explain next, there are other easy ways to get WhatsApp API Integration.
Click here to know all the FAQs regarding On-Premises Method.
BSP gets directly involved in the Sign-up method in letting you achieve WhatsApp API Integration. The sign-up method shortens the process of obtaining API, but there are two ways to obtain WhatsApp API using the sign-up technique, i.e., by
The Classic Sign-up method is a manual application process, and the process entails several back & forth between a firm & a BSP that led to prolonged waiting times.
The classic sign-up method for getting a WhatsApp Business API account involves the following steps:
Remember that the classic sign-up method is currently unavailable to all businesses.
In the embedded sign-up method, businesses can complete the WhatsApp API integration process directly by filling out a form on the BSP’s website. Embedded sign-up is a self-service process that helps businesses connect directly to WhatsApp from your website. It saves onboarding time and eliminates the need for a BSP agent.
The steps are-
The onboarding process is complete.
The later steps to set up WhatsApp API Integration-
Click here to know all the FAQs regarding the Embedded Sign-Up method.
WhatsApp Cloud API was recently launched in 2022, allowing businesses to apply directly via Meta. The Cloud API supports up to 80 messages per second which are protected by Signal protocol encryption that secures messages before they leave the device.
To get WhatsApp Cloud API, complete the following steps:
Click here to learn all the FAQs regarding WhatsApp Cloud API.
Donut.cx provides access to the advanced capabilities of the WhatsApp API, as explained above. Connecting your Donut account to WhatsApp is a concise task that also enables you easy access to the WhatsApp API.
To get WhatsApp API, the prerequisite requirements are-
The procedure for obtaining the WhatsApp API and integrating it with Donut.cx is as follows-
Now you can start interacting with your WhatsApp customers effectively with Donut.cx Chat Widget.
Yes, there are some drawbacks to using the WhatsApp Business API.
WhatsApp web API is significant in providing advanced customer support and operational efficiency via its enhanced features and global WhatsApp acceptance.
While WhatsApp API Integration is not as basic as expected, it is also not as complicated. There are a few ways to get WhatsApp API, but the wise choose the best route that offers maximum convenience and simple steps.
As WhatsApp continues to evolve and offer new features, businesses should explore the potential benefits that WhatsApp Integration will bring to their operations.
Donut.cx effectively enhances WhatsApp API usability and enables you to acquire WhatsApp API access with minimal effort. To get things started,
Enhance customer loyalty with Donut.cx