Attention, business owners! 

Did you know that as of 2023, Telegram has a whopping 55.2 million daily active users? That's a huge potential market waiting for you to promote your products and services! The popularity of Telegram provides businesses with a strategic market to tap into and generate revenue.

Telegram is valuable for businesses to connect with customers, promote products, and drive sales. Utilize it by creating a channel, offering customer support, launching marketing campaigns, announcing products, and creating group chats. 

Creating a Telegram link is one of the many features that businesses can utilize on Telegram to boost their reach and sales.

Telegram links are critical components of the Telegram realm, as they facilitate connections and simplify sharing. They provide advantages such as easy sharing, improved discoverability, easy access, and marketing opportunities, making them an important part of the platform for users and businesses.

In this blog, we will dive into the importance of Telegram links for businesses, including step-by-step instructions on generating personalized links for channels and groups.

Telegram: The App for Secure, Speedy, and Customizable Messaging

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Telegram is a cloud-based messaging platform that provides secure encryption for private messaging, group chats, and channels to broadcast to multiple users. It also allows users to send large files up to 2 GB in size per file.

Telegram supports integration with other platforms and offers features such as bots, and the ability to send various media files, including photos, videos, documents, GIFs, audio, and voice and video calling.

Telegram boasts 700 million monthly active users, representing 8.8% of the worldwide population and earning it the rank of 8th most popular social media platform. It has particularly strong followings in India, Russia, and the United States, where it has seen a high volume of downloads.

Some key features of Telegram are-

• Create unlimited groups with a capacity of 100,000 members,
• Create channels with an unlimited number of members.
• Allows developers to build custom bots that can perform several tasks, from giving weather forecasts to sending reminders.
• Telegram keeps user privacy in mind, supporting end-to-end encryption for all communication.
• Telegram has an animated gif search, a state-of-the-art photo editor, and an open sticker platform
• Telegram's advanced settings allow you to Opt for device-specific Secret Chats with self-destructing messages, photos, and videos and secure your app with a passcode.
• Telegram's cloud support and cache management options enable Telegram to take up nearly zero space on your phone.

Significance of Telegram for E-Commerce-

Telegram is a powerful communication tool for e-commerce businesses that can be used for marketing, customer service, and product launches. Telegram's features make it a great tool for engaging with customers and driving sales.

Through bots, notifications, and messages, businesses can quickly and easily start conversations with customers and provide them with details, updates, and promotions. Telegram also supports replies, mentions, and hashtags that help maintain order and keep communication in large communities efficient. 

Some of the key benefits of Telegram for e-commerce include

1. Customer engagement: Telegram offers channels for businesses to broadcast messages and updates to their customers and private messaging for one-on-one customer support.

2. Flexible communication: Telegram's group chat and bot functionality allow e-commerce companies to streamline communication with customers, suppliers, and team members.

3. Secure payments: Telegram integrates with various payment platforms, allowing businesses to securely process payments directly within the app.
4. Increased visibility: Telegram's channels feature allows e-commerce businesses to reach a wider audience, increasing their visibility and reach.

5. Marketing automation: Telegram bots can automate marketing tasks, such as sending personalized product recommendations and notifications, freeing up time for businesses to focus on other tasks.

Telegram provides e-commerce businesses with a secure, flexible, and efficient platform for communication, customer engagement, and marketing.

Setting up your Telegram account

In this section, we'll walk you through the process of downloading and installing the Telegram app on your mobile device and creating an account on the web. With these simple steps, you'll be up and running and ready to enjoy all that Telegram has to offer!

How to download and install the Telegram app

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• Open the App Store on your device.
• Search for “Telegram” and select it from the results list.
• Click “Get” and wait for the app to finish downloading.
• Once the download is finished, click “Open” to launch the app.
• You will be prompted to create an account. Follow the on-screen instructions and enter the necessary information.
• Enjoy using Telegram!

How to create a Telegram account on the web

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• Go to the Telegram website www.telegram.org and click "Create Account".
• Enter your mobile phone number and click "Next".
• Enter the verification code sent to your phone and click "Sign Up".
• Enter a username to create your account.
• You will now be logged in and can start using Telegram.

The difference between Telegram groups and channels

A Telegram group is a private & public chat group that allows group members to communicate through text and multimedia messages. A Telegram channel is a tool for broadcasting messages to a large group of people. Channels can be public or private, and members can post updates and messages which all other members will see.

The key difference between Telegram group and Telegram channel is- 

How to create a Telegram Group or Channel

How to create Telegram Group-

1. Open the Telegram app on your device and log in to your account.
2. iOS: Start a new message (tap the icon in the top right corner in Chats) > 'New Group'.
   Android: Tap the circular pencil icon in the chat list > 'New Group'.
   Telegram Desktop: Click the menu button in the top left corner > 'New Group'.
3. Select “New Group” from the menu that appears.
4. Enter the name of the group, and any other details like a picture or description.
5. Select the contacts you want to add to the group.
6. Once everyone has been added, tap “Create” and your new group

You can add administrators to help you manage your group and define their privileges with granular precision.

iOS: Go to Group Info (tap the photo in the top right corner on the group‘s chat screen) > Edit > Administrators.

Android: Go to Group Info (tap the name in the header) > the pencil icon (in the top right corner) > Administrators.

Telegram Desktop: When in the group, click '…' in the top right corner > Manage group > Administrators.

How to Create Telegram Channel-

1. Open the Telegram app on your device.
2. iOS: Start a new message (tap the icon in the top right corner in Chats) > 'New Channel'.
   Android: Tap the circular pencil icon in the chat list > 'New Channel'.
   Telegram Desktop: Click the menu button in the top left corner > 'New Channel'.
3. Enter the name and description of your channel.
4. Choose if you want to make the channel public or private.
5. Select which members can post messages in the channel.
6. Click the “Create Channel” button.

What is Telegram Link?

Telegram Link is a URL address used to access the Telegram messenger application. Telegram Link allows users to directly access the platform through a web browser or a link on another website, such as a social media post or an email.

A Telegram link is a URL address that starts with “https://t.me” that links to a specific Telegram public chat, channel, group, or user. It is used to quickly join a particular Telegram group without a search or invitation. Telegram links make it easy to connect with other users and channels on the platform, and they can be shared on websites, in email, or anywhere else.

Significance of Telegram Link-

Telegram links are a crucial part of the Telegram ecosystem as they make it easier for users to connect with others on the platform. The significance of Telegram links can be broken down into several key areas.

One important aspect of Telegram links is easy sharing. These links can be shared on various platforms, including websites, social media, or email, making it simple for users to invite others to join a specific user or channel. This feature greatly enhances the discoverability of users and channels on the platform, as links can be shared and shared again, allowing new users to find and join them.

Another important aspect of Telegram links is their convenience for accessing specific chats or channels on Telegram. Users can access the chat or channel they are interested in with just a single click without searching for it within the app.

Finally, Telegram links can be used for marketing and promotional purposes, providing a direct link for users to connect with a particular user or channel. This makes it easier for businesses and organizations to reach their target audience and promote their content.

Telegram links are an integral aspect of the Telegram platform, providing users with a simple and convenient way to connect with others and discover new content.

Telegram Link Generator: How to generate a telegram link?

Here are the steps to generate a Telegram link for your profile:

• Open your Telegram Account.

• Go to your profile by clicking on your profile picture or username in the upper left corner.
• Enter your Telegram Username or Bot Username in the field.
• Add your User name or the Bot name in the URL after https://t.me/

For example- If your profile name is @LuxuryBags, then your telegram profile link would be https://t.me/@LuxuryBags

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If you don’t want to set up a public username and don’t mind sharing your number, you can also create a t.me link with your phone number in international format – for example, t.me/+123456789. 

Copy the link and use it to share your Telegram profile with other people.

Telegram Link Generator: How to generate a telegram link for Group?

Here are the steps to generate a Telegram group link:

1. Open Telegram.
2. Click on the "Create Group" button.
3. Select the members you want to add to the group.
4. Click the "Create" button.
5. Go to the group's profile by clicking on the group name.
6. Edit your Group settings to “ Public Group”.
7. Create a Telegram Group link by typing the name of your group after https://t.me/.
8. Share the link with others to allow them to join your Telegram group.

Telegram Link Generator: How to generate a Telegram Link for Channel?

Steps to generate a Telegram Link for your concerned Channels-

• Open the Telegram app.
• Tap on the channel you want to create a link for.
• Tap on the channel name at the top of the chatbox.
• Click the edit icon in the top-right corner.
• Tap on "Channel Type” and change it to Public Link."
• Create a Telegram Channel link by typing the Channel name after https://t.me/

Telegram Link Generator: How to generate a Telegram link to a specific Telegram post?

Telegram post link provides a permanent reference to the post, allowing users to return to it in the future easily. This is particularly useful for posts containing important information or discussions that may need revisiting later. Overall, creating a link to a specific Telegram post enhances accessibility. 

Here's how to do it:

1. Open the Telegram app: Start by opening the Telegram app on your device.
2. Navigate to the specific post: Find the post you want to create a link to, either in a group, channel or private chat.
3. Tap on the post: Once you've located the post, tap on it to open it.
4. Tap and hold on to the post: Once the post is open, tap and hold on to it to bring up a menu.
5. Copy the link: Select the "Copy Link" option in the menu. This will copy the link to the specific post to your clipboard.
6. Share the link: You can now share the link by pasting it into a message or email or by using it in another app.

Tips for Sharing the Telegram Link

Sharing your Telegram link is a great way to increase the visibility of your channel and help it grow. Here are some tips that you can use to share your Telegram link effectively:

1. Utilize Social Media Platforms

Make the most of popular social media platforms like Twitter and Instagram to share your Telegram link. You can post the link along with a short description of what your channel is all about. This will help you reach a wider audience and attract more followers to your channel.

2. Email Marketing: 

Another effective way to share your Telegram link is by including it in your emails. Whether you're sending newsletters or just reaching out to your contacts, adding your Telegram link can help you connect with potential followers.

3. Create a Short Video: 

Consider creating a short video about Telegram and your channel. You can use platforms like YouTube or TikTok to share your video and include the Telegram link in the description. This will provide a more interactive and engaging way for people to learn about your channel.

4. Participate in Discussion Forums and Subreddits:

Post your Telegram link in relevant discussion forums and subreddits. This will help you reach a targeted audience interested in your niche. Be sure to follow the forum or subreddit's rules and participate in the discussion to avoid being flagged as spam.

5. Collaborate with Influencers: 

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Reach out to influencers in your niche and ask them to share your Telegram link with their followers. Influencer marketing is a powerful tool to help you tap into a new audience and increase your visibility.

6. Run an Event: 

If you're planning an event, consider putting your Telegram link on promotional materials like posters or flyers. This will help you reach people who are interested in attending the event and encourage them to join your channel.

7. Add the Link to Your Website or Blog: 

Finally, don't forget to add your Telegram link to your website or blog. This will make it easy for people to find and join your channel even after they've left your site. You can increase the chances of people joining and following your channel by making it easy to access your Telegram link.

Telegram for Business: Enahcne functionality with Engagement Platform 

Did you know that there's another way to get even more out of Telegram for your business? The answer lies in conversational commerce platforms, which can unlock a wealth of new opportunities and features for your brand on Telegram.

Integrating of conversational commerce platforms with your Telegram business account will boost your customer support, sales, and marketing efforts. Such engagement platforms act as hired expert professionals, streamlining communications and providing advanced functionalities.

Conversational commerce platforms allow you to easily create automated customer support, sales, and marketing conversations on those messaging platforms.

Donut.cx is an engagement platform that offers a multi-agent team inbox to consolidate all inbound customer interactions in a contextual manner. In addition, Donut.cx allows you to create attractive broadcasts to nudge existing customers toward making a purchase, while also providing the ability to access leads from multiple channels through a single widget. 

"Experience seamless customer engagement with Donut.cx, the first WhatsApp-first omnichannel platform. Attract and retain prospects, close sales instantly, and create delightful customer experiences through contextually relevant interactions."

Book a Demo Today!