Instagram is one of the world’s most popular social media platforms with more than 2 billion monthly active users and the 4th most popular app in the World. It offers a unique combination of visual content and engagement opportunities for businesses. Whether you're an established brand or just starting out in the business world, having a business account on Instagram can help to increase your reach, grow your following and make sure that you stay relevant to current trends.
In this blog post, we'll be taking an in-depth look at what a business account is on Instagram, exploring how you can set one up for yourself as well as looking at its various benefits to both big and small businesses alike. So whether you're already active on Instagram or considering giving it a try for the first time – keep reading to learn more about creating an effective business presence on this powerful platform!
Instagram business accounts are quickly becoming a crucial part of the online marketing mix. With increasing popularity, it's important to understand the differences between a personal Instagram account and a business account beyond just the aesthetically different profile pictures.
Take a closer look at the image above you would notice Instagram business profiles have additional features that personal Instagram accounts do not, such as:
An industry or niche
An address listed
A contact button is prominently displayed on the profile.
These additional elements give the Instagram business profile a more professional account appearance and provide more opportunities for audience members to reach out. The distinct characteristics between the two types of profiles make it easy for Instagram users to discern if a profile belongs to a business or content creator, which can enhance trust in the business.
Having an Instagram business account provides you with access to analytics. The analytics feature on Instagram is crucial as it allows you to track the performance of your content and gauge the level of engagement from your audience.
•The 'insights' button on your profile page, or the ‘insights’ section from the dropdown in the top right of the screen, provides a list of:
Profile stats: Interactions, Profile visits, Reach, Impressions, Top posts/stories/IGTV videos, Taps on buttons (email/website/get directions)
Stories stats: Impressions, Reach, Follows, Forward Taps,Back, Next Story, Excited
Content metrics: Calls Comments Emails Engagement Follows Get directions Impressions Interactions Likes Reach Saves
Creating ads on Instagram is made simple with the use of a business account through the integration of Facebook Ad Manager. Brands have the ability to use multiple platforms for social media advertising, including Instagram.
Did you know that Instagram is the fourth largest social platform globally, with over 2 billion active users?
Pro Tip: To see what type of ads your competitors are running on both Instagram and Facebook, you can check Facebook's Ad Library
With a business Account, you get access to add links to Instagram Stories, you will need to have at least 10,000 followers or a verified account. Once you meet this criterion, you can add links to your stories by following these steps:
Once you've added a link to your story, you can track the clicks on the link using Instagram Insights.
With a Business Account you get access to tag products to your posts, you'll need to have a Facebook Catalog set up. A Facebook Catalog is a collection of products that you can sell on Instagram. Once you have a catalog set up, you can tag products in your posts by following these steps:
When people tap on a product tag in your post, they'll be able to see more information about the product and have the option to view it on your website.
Now that it's clear that an Instagram Business Profile has more features than a personal account, let's take a look at the process for transitioning from one to the other.
To switch from a personal Instagram profile to a business profile on a desktop, follow these steps:
To add contact information and other important details about your business on Instagram, follow these steps:
You can also add other important details about your business such as your business category, website, and business bio. You can also select a category for your business, which will help make it easier for people to find your business on Instagram.
To switch back from a business profile to a personal profile, follow these steps:
Go to your Business profile and tap the three horizontal lines in the top right corner of the screen.
Verify that you want to switch back to a personal account by tapping Switch Back.
Please note that when you switch back to a personal account, you will lose access to certain business-specific features, like insights, contact information, and the ability to promote posts. Additionally, the data from your business account will no longer be available.
It's also important to consider that if you switch back from a business account, Instagram will automatically delete any shopping features that have been set up in your account.
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Before starting the integration, you must have
In conclusion, Instagram offers many features to business accounts that are not available to personal accounts. It is important for business owners and entrepreneurs to understand the features available on an Instagram business account and how to properly switch from a personal profile to a business account. Doing so will help businesses increase their visibility, grow their follower base, maximize their reach, and collect valuable insights about their audience. Moreover, it provides an easier way for customers and followers to contact the business by allowing them to easily access the contact information that can be added. With these great benefits available through switching over to an Instagram Business Account, now is the perfect time for businesses everywhere to start leveraging this powerful tool!
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