Welcome to the world of WhatsApp Business, where connecting with customers has never been easier or more efficient.
WhatsApp Business is becoming increasingly popular with companies as it helps businesses communicate with customers faster and more securely and allows them to build closer relationships with comparatively less effort.
If you're still on the fence about joining the 50 million club, here are the 11 benefits of WhatsApp Business Account for your businesses.
The Benefits of WhatsApp Business are numerous, including increased efficiency, improved customer service, and improved communication. It gives businesses of all sizes the superpower to turn customer connections into loyalty that boosts their profits.
WhatsApp Business has already helped many businesses craft success stories through personalized and automated management. Keep reading to learn more about the top 11 benefits of WhatsApp Business.
WhatsApp comes in at a close third place among the world's most popular mobile apps, trailing behind Tik Tok and Instagram, and has over 2 billion users, surpassing WeChat, which has 1.2 billion users, and Facebook Messenger, which has 988 million global users.
In January 2022, WhatsApp was the most downloaded chat and messaging app, racking up 40.6 million downloads on the App Store and Google Play. It also has an exceptional global reach, as it is used in 180+ countries out of 195.
WhatApp's massive user base and global reach make it an ideal platform for businesses to target.
Why is WhatsApp the king of instant messaging apps? Because it offers a wealth of features for free, making it easy to stay connected with loved ones, coworkers, and more. Plus, no ads to disrupt the conversation. And the cherry on top is a cross-platform, multi-device app, so you can seamlessly chat from your phone or computer.
The rise of digitalization has greatly increased the use of online platforms for shopping and commerce. As a result, there has been a growing need for virtual storefronts.
WhatsApp creates a virtual storefront by leveraging its huge user base and technological capabilities. This virtual storefront enables companies to engage with users directly via WhatsApp messages, showcase products and services using multi-product and single-product messages, and provide an efficient, omnichannel customer service experience.
By creating personalized marketing campaigns using artificial intelligence on WhatsApp, 6thStreet achieved a 20x ROI compared to SMS over 30 days, doubled its click-through rate, and improved customer satisfaction.
With WhatsApp virtual storefront, an online business profile is set up that makes it easy for customers to see important information about your business, such as your business name, description, address, business hours, and category. This information can help establish trust with your potential customers. WhatsApp Business app users can share their products and services with customers by creating a catalog on their business profiles.
WhatsApp Business allows users to share their entire catalog with their existing contacts and expand their reach by sharing the catalog link on social media and other platforms. This opens the door for potential buyers to discover their business, reach out, and inquire about products or services directly.
Via WhatsApp storefronts, companies can also take advantage of WhatsApp's extensive reach by sending out tailored informational messages to their customers, creating chatbot options for customers to interact with, and using automated follow-ups to convert potential customers into paying customers.
Furthermore, WhatsApp allows companies to integrate their existing CRM and e-commerce systems with its platform, allowing them to offer a more seamless customer experience.
WhatsApp Business allows businesses to stay connected with customers in real-time through features such as Away Messages and Quick Replies, helping set expectations and provide efficient responses. This allows companies to respond quickly to customer inquiries and feedback, which can help increase customer satisfaction and loyalty.
Businesses can use WhatsApp to provide real-time updates on new products and services, which can help boost brand engagement and awareness. Additionally, businesses can use WhatsApp group chats to help improve internal collaboration and communication, increasing efficiency and productivity.
WhatsApp provides real-time connectivity with customers through its live chatbot feature. Businesses can set up chatbots on their WhatsApp Business account to automatically respond to customer inquiries. These chatbots use natural language processing (NLP) technology to understand and respond to customer messages in real time.
WhatsApp Business allows businesses to send promotional messages, discounts, and other marketing materials, which can lead to increased sales. Connecting with customers in real-time through WhatsApp can also help businesses identify customer needs and preferences, which can inform product development and other business decisions.
Indosat Ooredoo Hutchison developed a high-powered chatbot with over 200 use cases, including a customer care function and revenue channel, deflected call center costs, and experienced game-changing revenue growth in five months.
End-to-end encryption is a secure communication method where only the sender and receiver can read the messages, meaning that even WhatsApp can't read the messages sent between two users.
WhatsApp uses end-to-end encryption for all messages and calls by default, meaning the messages are encrypted on the sender's device, transmitted over the internet, and decrypted on the recipient's device. This means that even if someone intercepts the message, they would not be able to read it as it is encrypted.
“The WhatsApp Business Platform is protected by a combination of people, processes, and technology security systems that keeps customer data private and secure. Meta uses defense in depth, meaning we layer several protections to make sure we prevent and address vulnerabilities in our code from multiple angles.” - Source
All messages, photos, calls, and other data shared between users are secured with 256-bit encryption keys generated using an algorithm when two users communicate.
WhatsApp provides a rich multimedia content experience by allowing users to share photos, videos, and GIFs to stay connected with friends and family. It also offers several features, including instant messaging, voice, video calling, group chat, and a range of other features designed to make it easier for users to send content quickly and securely.
It even supports file sharing, allowing users to share documents, spreadsheets, and other files. Finally, WhatsApp also allows users to create “Stories”, which are collections of photos and videos.
Netflix has been using WhatsApp as a tool for conversational marketing since 2017. Using its recommendation algorithm, Netflix proactively sends personalized show suggestions to viewers directly through WhatsApp, in an engaging manner.
WhatsApp allows businesses to build long-term customer relationships by personalizing their customer interactions. Personalization is achieved by creating custom messages within the app that are tailored to the customer's needs.
Businesses can also use WhatsApp to offer customers discounts, promotions, and content tailored to their interests. Additionally, WhatsApp's features, such as automated replies, customizable contact labels, and quick response buttons, facilitate a more personalized customer experience.
SNOCKS creates a powerful engagement channel on the WhatsApp Business Platform to deliver more interactive, personalized marketing communication while combining it with close customer support, accounting for 5% of online store revenue attributable to WhatsApp.
WhatsApp can be a powerful tool for targeting your market and enabling messaging automation. With WhatsApp Business, businesses can automate messages, create workflows, and automate customer support.
WhatsApp Business enables messaging automation through the use of WhatsApp Business API. This allows businesses to create automated messages and responses to customer inquiries, which can help streamline communication and improve customer service.
Businesses can use WhatsApp's messaging automation through "Quick Replies" and "Labels". Quick Replies are pre-written messages that businesses can set up in advance, easily accessed, and sent in response to common customer inquiries. Labels allow businesses to organize and categorize customer chats, making responding quickly to inquiries easier.
Another way businesses can use WhatsApp's messaging automation is through "Templates". Templates allow businesses to create and save message templates that can be easily accessed and sent to customers. This is particularly useful for sending marketing messages, promotions, and other information.
Businesses can also use WhatsApp's messaging automation to send targeted messages to specific customer groups based on demographics, purchase history, and other data. This can help businesses reach customers with the right message at the right time.
WhatsApp's messaging automation features can help businesses improve communication efficiency, increase customer satisfaction, and drive sales.
Zendesk has eliminated the WhatsApp hosting fees they previously charged to customers, improving service with accelerated ticket resolution times and growing business demand for WhatsApp.
WhatsApp provides custom labels to help streamline communications. Labels allow users to organize conversations with contacts, groups, and businesses into categories. This helps them quickly find the most relevant messages and conversations for their needs. Labels also allow users to quickly mute or delete conversations that don’t need to be kept around.
Custom labels can categorize customer chats based on various criteria, such as the type of inquiry, purchase history, or customer demographics. For example, a business can create a label for "New Customers" to easily identify and respond to inquiries from new customers. Similarly, a business can create a label for "Purchased Product X" to easily follow up with customers who have purchased a specific product.
Once a label is created, businesses can easily add customer chats to the appropriate label, allowing them to quickly and efficiently respond to customer inquiries. This feature can help businesses to prioritize important customer inquiries, handle multiple chats simultaneously, and provide fast and efficient customer service.
Custom labels also help businesses to keep track of customer interactions, so they can analyze customer behavior, feedback, and preferences and improve their products and services accordingly.
Overall, WhatsApp Business's custom label feature can help businesses streamline communication and improve customer service by making it easier to find and respond to customer inquiries quickly.
WhatsApp can be used to manage customer relationships by providing enhanced customer engagement. This can be done by creating groups with customers, providing customer service and support, sending automated messages, and providing personalized customer experiences.
Customers can be informed about new products and services, respond to customer queries, and receive promotional offers. Customer feedback can be gathered and used to improve products and services. Businesses can also use WhatsApp to provide discounts, loyalty programs, and incentives to encourage customers to purchase.
WhatsApp’s multichannel strategy is important because it helps them expand its reach and connect with customers more creatively. The company can build stronger customer relationships and create brand loyalty by engaging its users on various channels like email, web, SMS, and social media. This strategy also allows them to reach a wider audience, which can help to increase market share, sales, and overall profitability.
When Dekoruma adopted the WhatsApp Business Platform for its retail and interior design services, it used conversational APIs to pursue more serious leads, increase customer response rates, and create easier, more convenient customer experiences.
Promoting your WhatsApp channel through ads and entry points can significantly benefit your business. Paid ads on social media platforms can reach a large audience and increase visibility for your channel. Targeting these ads to a specific group can also ensure that the people viewing the ads are more likely to be interested in your business.
Including entry points to your WhatsApp channel on your website and other marketing materials can also provide an easy way for potential customers to connect with your business. This can increase engagement and lead to more conversions. Additionally, by regularly updating your WhatsApp channel and inviting new followers, you can keep your audience engaged and build a strong community around your business.
Promoting your WhatsApp channel can be done through various methods, including paid ads on social media platforms like Facebook, Instagram, and Twitter.
Another way to promote your channel is through influencer marketing, where you partner with popular influencers in your niche to encourage their followers to join your channel. You can also share your WhatsApp channel link on other social media channels, email marketing campaigns, and your website, post regular updates to keep your followers engaged, and invite new followers from your contact list and network to join your channel.
WhatsApp is leveraging quick replies to enhance customer support by allowing businesses to create templated messages that customers can use to quickly and easily respond to common customer service queries.
This feature saves businesses time as they can pre-populate frequently asked questions and their answers into the template, making it easier for customers to get the help they need. Businesses can also create custom fields such as request numbers so customers can easily provide their details when responding. This feature allows companies to provide faster and more efficient customer service.
WhatsApp is the ultimate destination for reaching a bajillion customers, and the benefits of the WhatsApp Business Account are endless. With its virtual storefront feature, businesses can engage with customers never like before, showing off their wares and providing top-notch customer service. And with real-time connectivity, businesses can keep the conversation flowing, ensuring that customers are always in the loop.
Businesses can also use WhatsApp to build long-lasting customer relationships through personalization and targeted marketing. WhatsApp Business is a powerful tool that can help businesses streamline operations, improve communication, and drive success.
Plus, with end-to-end encryption, communication is secure as Fort Knox. So why not boost your profits by turning those customer connections into loyalty with WhatsApp?"
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